5 Secrets to Attraction

Bradley Lay
2 min readApr 24, 2022

How attracting staff and keeping them motivated is key to business success.

In this modern age, in what’s been deemed as the “Great Resignation” era, individuals have looked inwards at their core values. Businesses that are not aligned with these are losing staff in their droves. If businesses fail to deliver and keep up with the times, they are unfortunately going to struggle to recruit and maintain staff.

Here’s a few points business leaders should be looking at to stay modern and help attract the best talent.

👂Listen to staff:

We all want to feel that we have a voice and contributing in some way and that our jobs have some meaning.

If there are tensions rising and management are not taking the time to have regular communication with staff, then this will ultimately boil over and staff tend to talk with their feet! Leaders should try to regularly chat to the team, give employees the opportunity to raise concerns and address them before it is too late.

💵 Money is not everything:

Money is still important, but not as much as job satisfaction.

Staff don’t want to feel like they are selling their souls in exchange for 8 hours a day which they will never get back. Time is such a precious commodity and employees want to feel like their time spent at work is bringing value in some way shape or form and not just being idly wasted.

💪 Offer flexible working if practical:

Show trust to employees that they can perform their work from home.

With technological advancements in cloud computing, SAAS and ZOOM, there is less of a need for staff to travel to a single location to work. By offering flexible working, staff will save money by not having to commute and business will be able to save costs in downsizing offices. A win — win scenario.

👫 Provide alternative benefits:

Holiday and pensions are legal requirements (in the UK) so selling these as benefits really doesn’t cut the mustard!

Benefits such as staff social events, flexible working, reducing hours during quiet periods and even changing to a 4 day work week carry much more importance to staff than offering a benefit such as pension, which the business legally has to provide anyway.

🎉 Try to have fun:

We all enjoy life more when we are laughing.

Try not to take things too seriously and aim to create a fun, enjoyable engaging culture. Employees will be more willing and will WANT to turn up to work as opposed to feeling they HAVE to turn up to work.

Attracting staff is going to get harder, make it easier for your business by evolving with the times and not clinging on to arcane values

Read this post and more on my Typeshare Social Blog

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Bradley Lay
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Finance Director & Excel Geek!